The first ecommerce
platform with a
mind of its own.
Ford has read every number in your business. Ask what’s working and where money’s quietly leaking out, and it tells you what to move on next. Just ask, out loud, in seconds. It’s the growth partner you couldn’t afford to hire.
Tap the core, or pick a question, and watch Ford read your business.
Connects to everything you already run
One click each, then Ford pulls your real numbers straight from the source: orders, ad spend, email, support, traffic. Every figure you see actually happened. Nothing is estimated, and none of it comes from a tracking pixel. There are no manual exports either.
The spreadsheet-and-
six-tabs era is over.
You know the routine. Revenue in Shopify, ads in three more tabs, profit guessed in a spreadsheet on Sunday night. Tools that don’t talk, numbers that don’t agree, and decisions made on a hunch because pulling the real answer takes an hour you don’t have. You became the glue holding your own business together.
One brain now
Every tool you run, wired into one intelligence that actually understands your business, and awake even when you’re not.
Built before AI. It shows.
Ready to retire the spreadsheet?
Connect your store in ten minutes and let Ford take it from here.
7-day trial · cancel anytime · live in 10 min
Bigger operation? We build it custom.
Running $100k+/month and want this built bespoke for your stack? Ecom Forward Studio builds a custom AI ops layer on the tools you already use.
Meet Ford. He’s read
every number you have.
Ford does the job of a CFO, a COO and a CMO, in one. Ask it anything in plain English and it answers from your real numbers, never a guess. Most founders find a leak or a growth lever in the first five minutes.
It finds the money.
You make the call.
Finds your next growth move
Where to push next.
Catches leaks before they cost you
Spend slipping, stock running low, or a refund rate that’s climbing.
Drafts the work, you approve it
Tasks and product copy, one tap to go.
Find your next move in seconds
Ask what’s working and where money is quietly leaking out. Ford reads your whole business and answers straight, no report to build, no spreadsheet to open.
It never makes a number up
Every answer comes from your real, reconciled data. It won’t guess or round to something that sounds right, so you can act on what it tells you.
Just talk to it
Just speak, and hear the answer back, like calling your sharpest advisor. Nothing to learn, no clicks to hunt for.
It comes to you
Ask from the dashboard, from Slack, or from Telegram on your phone. Your whole business answers wherever you are.
It does the busywork
Ford drafts product copy and sets up tasks for you, and acts only when you say go. The grunt work disappears; you stay in control.
Three hires in one
A CFO who knows your margins, a COO who runs the ops, and a CMO who watches the ads. All for less than a day of an agency’s time.
Ford doesn’t work alone.
You talk to Ford. Behind him, a team of specialist AI agents do the actual work, drafting your ads, emails, listings and replies around the clock. They bring it to you. You approve it, and it ships. Nothing happens without your say-so.
Ford
The orchestrator · you talk to him
briefs & checks the team
Iris
Creative
Ad concepts, scripts, hooks and product images, ready to launch.
Mila
Support
Replies to your tickets, grounded in each customer’s real orders.
Noor
Klaviyo campaigns: subject line, body copy and who to send to.
Theo
Listings
Product pages and SEO, rewritten so they actually sell.
Cleo
Conversion
Spots where your store leaks sales and writes the tests to fix it.
Vera
Research
Competitor teardowns and market research, so you know what’s next.
Six specialists, working as one team. Ford briefs them, you approve the work, and it gets done.
Take the 2-minute tour.
Click through the real product: Ford, your daily profit, marketing, finance, tasks, the lot. No sign-up, no sales call.
The real app, loaded with a sample business. Click, edit, and ask Ford anything. No sign-up.
Now imagine it on your numbers.
The demo's the warm-up. Ford really earns his keep on your actual business.
7-day trial · cancel anytime · live in 10 min
Ford reads your
entire business.
Every order, ad and refund you’ve taken, pulled from your store and reconciled into a single view.
A complete operating system,
and Ford runs on all of it.
Ford is only as sharp as what it can see. So underneath it sits the whole system for running your store: profit, marketing, finance, your team, your products. All real, all connected, and yours to use directly, with or without asking.
Every store. Every number. One glance.
Revenue, orders, profit and ROAS, live for every store you run, in one currency. Walk in each morning and know in five seconds whether you’re winning, without opening a single admin panel.
- All your stores on one screen, converted to your currency
- Today’s numbers next to last month’s, instantly
- Spot a trend the day it starts, not the month after
All stores · month to date
Your whole operation on one board.
A task board that lives right next to your numbers, with custom boards for products, marketing and fulfilment, plus calendar and list views. Drag work across, and let automations do the chasing for you.
- Multiple boards, your columns and your workflow
- Automations: when this happens, do that. No babysitting
- Invite the whole team with the right access for each person
Operations · Marketing board
Every ad channel on one scoreboard.
Meta, Google, TikTok, Pinterest, Snapchat and Klaviyo in a single view: spend, ROAS and blended return across the lot, down to the individual ad. Stop tab-hopping to find what’s working, then pour fuel on it.
- Every channel’s performance, side by side
- Drill down to the campaign, and the creative
- Blended ROAS, so you see the real picture
Marketing · all channels
Meta · Google · TikTok · Pinterest · Snapchat · Klaviyo, all in one view.
It watches your business so you don’t have to.
Ford scans everything and taps you on the shoulder the moment something moves: a product taking off, ad spend slipping below break-even, stock about to run dry, or a best customer going quiet. Catch the money before it walks.
- 20+ alerts watching every store, 24/7
- A breakout to scale or a leak to plug, you hear about both first
- Turn any alert into a task for the team in one tap
Signals · today
ROAS on Meta fell to 1.8× (−43% WoW). Creative refresh suggested.
‘Nomad Backpack’ up 340%, 6 days of stock left at current pace.
April revenue goal reached, 4 days ahead of schedule.
Cash runway trending under 45 days on current burn.
Real profit. Real cash. No guessing.
Your true profit, cash flow and balance sheet, built from your actual orders and ad spend, updated every day. Know exactly how much you’re really keeping and how long your cash lasts. If a number looks off, fix it in a click.
- True profit after cost of goods, ads, fees, and refunds
- See how many months of runway you’ve got left
- Trust every figure, and correct anything in seconds
Profit & loss · April
The rest of your operating system.
Cash flow & balance sheet
Your runway, your real cash position, and a 13-week forward view. The statements your accountant charges for, built automatically.
Goals & forecast
Set the month’s targets and see live whether you’re on pace or slipping, while there’s still time to fix it, not after.
Product profit & catalog
True profit per product after cost of goods and ads, with COGS and margins in one catalog. Scale winners, cut the quiet losers.
Customers & cohorts
Who your best buyers are, what they’re worth, and whether each month’s cohort comes back. Retention you can actually act on.
Deep-dive reports
Returns, discounts, payment fees and subscription churn: the leaks most tools never show you, broken down clearly.
Support health
Plug in Gorgias and see ticket volume, response times, and tickets-per-order next to your sales. Support as an early warning.
AI Listings
Generate titles, descriptions, and AI product images, then push to Shopify in bulk. Dropshippers: paste a product, get a full listing.
Roles & permissions
Invite your bookkeeper, agency, or VA and give each person access to exactly the right areas. Nothing more.
Multi-currency
Sell in euros and spend in pounds, then see it all in dollars. Converted automatically, with no spreadsheet maths.
All of this. One brain. One subscription.
Stop juggling six tools and a spreadsheet. Run the whole business with Ford.
7-day trial · cancel anytime · live in 10 min
Real founders. Real reviews.
Don’t take our word for it. Here’s what founders running on Ecom Forward have to say.
AI you can actually
trust with your money.
The internet’s full of AI that guesses from thin data or claims to run your store while you sleep. Ford is the opposite: it only speaks from your real numbers, and it never touches anything without your say-so. That’s why founders trust it with the decisions that matter.
Ford never guesses
Every number comes from your real, reconciled data. Nothing is estimated, and no figure is ever made up. If Ford doesn’t know, it tells you plainly. Bet the business on what it says.
It helps, you decide
Ford makes suggestions, drafts the work, and flags what needs your eyes. It never spends a penny or changes your store on its own. You’re always the one who hits go.
Your data is yours, full stop
Connections are read-only, your account is completely private to you, and nothing is ever shared or sold. Export it or delete it whenever you want.
Locked down by default
Everything’s encrypted and every account is walled off from every other. Your numbers never cross paths with anyone else’s.
Every feature. Every plan.
No locked features, no upsells. Every plan is the full product. Pick by how many stores you run. 7-day free trial, cancel anytime.
Get in early. Lock it in for good.
We’re just getting started, so the first founders on board get a deal we’ll never repeat.
Founding pricing, frozen for life
Your rate never goes up, even as we keep shipping features and raise prices for everyone who joins after you.
Onboard with the founder
Set up directly with Maarten and keep a direct line whenever you need it. A real person, not a support queue.
Captain
For solo founders running a single store.
billed annually
- 1 Shopify store
- Ford, your AI co-founder
- Every feature, no tier gates
- Generous monthly AI allowance for Ford, listings, images and research
- Email support
Crew
For scaling brands with a small team.
billed annually
- Up to 3 Shopify stores
- Ford on dashboard + Slack + Telegram
- Every feature, no tier gates
- Larger monthly AI allowance for Ford, listings, images and research
- Priority support
Fleet
For founders running multiple brands at scale.
billed annually
- Unlimited Shopify stores
- Ford everywhere + voice
- Every feature, no tier gates
- Largest monthly AI allowance for Ford, listings, images and research
- Direct founder support + onboarding
Running 10+ stores? Talk to us about Enterprise →
Good questions, straight answers.
Ford is your AI co-founder, built into Ecom Forward. It’s read every number in your business, so you can ask it anything: where you’re making money, where you’re quietly losing it, and what to do next. Ask by typing, by voice, or from Slack and Telegram. It’ll even draft work and set up tasks for you, but it only acts when you approve.
Ready to meet
your co-founder?
Connect your store in ten minutes and ask Ford your first question today. The founders who run with Ford just move faster. 7-day free trial, cancel anytime.